The People Behind the Places
CAPTURING
MOMENTS —
TELLING
STORIES
Terra Maris Capital invites you into a world where la dolce vita is captured in every experience.
Terra Maris Capital is a place where design, heritage, wellness, and investment discipline converge — transforming exceptional hotels and resorts into long-term value and generational assets.
At Terra Maris, hospitality is a language. And a life lived.
Our team didn’t arrive from boardrooms. We arrived from lobbies at sunrise, from kitchens still humming at midnight, from opening teams who learned a city by the pulse of its guests.
Every member of Terra Maris has lived the places we now steward. This is why investors trust us: because the work is embodied.
THE VISIONARY
Domenico Apollaro brings the intuition of a Mediterranean craftsman to the discipline of modern hospitality investment. Raised in a culture where elegance is instinctive, he built his career across food, design, and luxury destinations.
Over decades, Domenico has refined an ability to read environments — how they breathe, how they move people, and why certain settings linger long after they’re experienced. He channels this instinct into uncovering wellness-forward hotels and design-led properties with the rare capacity to generate emotional resonance.
A curator with an eye for heritage and equilibrium, Domenico understands how an environment should feel — and what it must deliver. At Terra Maris, he applies this judgment to identify culturally grounded, wellness-driven projects.
His work reflects a simple belief: strategy gains its power from soul, and the right investments expand wealth for those with the vision to steward them.
We Believe
01
WELLNESS is BASICALLY A BUSINESS EXPENSE
02
SMART PEOPLE read TRASHY NOVELS TOO
03
WHEN in DOUBT, WEAR BLACK
04
IF THEY WANTED to, THEY WOULD
05
PASSPORT STAMPS > ALL OTHER PLANS
06
IT'S always SPRITZ O'CLOCK SOMEWHERE
HIGHLIGHT REEL
Moments of the Mediterranean: they guide everything we create at Terra Maris.
Coastal Clarity
Timeless Ease
Golden Quiet
Architectural Art
Soulful Places
THE FACES BEHIND THE WORLD WE’RE BUILDING
A curated look at the operators, strategists, and visionaries whose lived experience gives Terra Maris its power. And whose craft transforms remarkable properties into enduring assets.
Hayat Amin is a finance executive specializing in investment structuring, underwriting, and capital strategy. She brings institutional discipline to every deal — from financial modeling through to close — ensuring Terra Maris underwrites with rigor and deploys with precision.
Founder & Managing Partner
Domenico Apollaro is a hospitality operator and investor with 20+ years building and repositioning design-led, experience-driven properties across Europe. He leads Terra Maris' strategy, deal sourcing, and execution — and is the driving conviction behind every asset we acquire.
Eric Rubino is a real estate and hospitality operator with expertise in underwriting, development, and asset optimization. He is execution-focused across the full investment lifecycle.
Chief Development Officer
MJ Paschall is a senior hospitality executive with 30+ years in hotel development and brand expansion, including serving as SVP at AKA Hotel Residences. He leads Terra Maris' development pipeline, branded residence strategy, and property acquisition process.
Ryan Alpert is a revenue strategist with 20+ years driving commercial performance across 300+ hospitality assets. He leads Terra Maris' demand generation, pricing strategy, and global market positioning.
John Rubino brings 35+ years of hotel leadership, including serving as President & COO with direct oversight of 300+ hotels valued at $6.8B and generating $1.65B in annual revenue. He guides Terra Maris' strategic vision and operational standards across the portfolio.
Piergiorgio de Flumeri is an international architect specializing in large-scale hospitality and mixed-use developments, with deep expertise in master planning, design integration, and execution.
Director of Brand Narrative & Global Investor Relations
Cassandra Marcella is a luxury travel strategist who leads brand positioning and investor engagement across global markets, driving the partnerships and capital relationships that expand Terra Maris' reach.
Toni Marie Apollaro designs high-value wellness and longevity concepts that elevate the guest experience and strengthen asset performance within each property Terra Maris acquires.
The Terra Maris Capital Effect
STYLE
Our signature lens blends an operator’s instinct with an investor’s precision. Decades across wellness, culinary, development, and asset strategy give us a rare, lived fluency in how hospitality truly works — and why certain places outperform.
This is hospitality intelligence, elevated.
APPROACH
Performance is psychological before it is financial. Understanding what calms, delights, and compels a guest to return is the foundation of how we evaluate, refine, and elevate every property.
Our strategy is simple: See the human behavior first. Shape the experience next. Let the numbers follow.
This is how Terra Maris creates value others overlook.
CLIENTELE
Our investors step into the circle and don't stand on the edges. Transparency is our baseline, partnership our standard.
The Terra Maris Circle is built for those who value clarity, discretion, and the confidence of knowing that their capital is stewarded with the same care we bring to every guest experience.
