The People Behind the Places
CAPTURING
MOMENTS —
TELLING
STORIES
Terra Maris Capital invites you into a world where la dolce vita is captured in every experience.
Terra Maris Capital is a place where design, heritage, wellness, and investment discipline converge — transforming exceptional hotels and resorts into long-term value and generational assets.
At Terra Maris, hospitality is a language.
And a life lived.
Our team didn’t arrive from boardrooms. We arrived from lobbies at sunrise, from kitchens still humming at midnight, from opening teams who learned a city by the pulse of its guests.
Every member of Terra Maris has lived the places we now steward. This is why investors trust us: because the work is embodied.
THE VISIONARY
Domenico Apollaro brings the intuition of a Mediterranean craftsman to the discipline of modern hospitality investment. Raised in a culture where elegance is instinctive, he built his career across food, design, and luxury destinations.
Over decades, he has refined an ability to read environments—how they breathe, how they move people, and why certain settings linger long after they’re experienced. He channels this instinct into uncovering wellness-forward hotels and design-led properties with the rare capacity to generate emotional resonance.
A curator with an eye for heritage and equilibrium, Domenico understands how an environment should feel — and what it must deliver. At Terra Maris, he applies this judgment to identify culturally grounded, wellness-driven projects.
His work reflects a simple belief: strategy gains its power from soul, and the right investments expand wealth for those with the vision to steward them.
We Believe
01
WELLNESS is BASICALLY A BUSINESS EXPENSE
02
SMART PEOPLE read TRASHY NOVELS TOO
03
WHEN in DOUBT, WEAR BLACK
04
IF THEY WANTED to, THEY WOULD
05
PASSPORT STAMPS > ALL OTHER PLANS
06
IT'S always SPRITZ O'CLOCK SOMEWHERE
HIGHLIGHT REEL
Moments of the Mediterranean: they guide everything we create at Terra Maris.
Coastal Clarity
Timeless Ease
Golden Quiet
Architectural Art
Soulful Places
THE FACES BEHIND THE WORLD WE’RE BUILDING
A curated look at the operators, strategists, and visionaries whose lived experience gives Terra Maris its power. And whose craft transforms remarkable properties into enduring assets.
Eric Rubino brings disciplined operational expertise shaped by $1.5B+ in hotel transactions across asset management, acquisitions, development, and on-the-ground operations. A Penn State hospitality graduate with certifications in hotel real estate and analytics, he anchors Terra Maris’ execution across the Americas.
With over 30 years in hotel ownership, asset management, and investment advisory, Antonio Bianchini embodies high-level European hospitality expertise. His operator’s instinct and deep industry relationships anchor Terra Maris’ execution strength.
With 20+ years driving revenue for 300+ hospitality assets, Ryan Alpert is a commercial strategist with deep experience in sales, marketing, and revenue performance. Formerly EVP of Commercial Strategy and SVP of Sales & Revenue, he leads Terra Maris’ demand generation and market positioning.
John Rubino brings 35+ years of hotel leadership, including serving as President & COO overseeing 300+ hotels valued at $6.8B and generating $1.65B in revenue. With 50+ openings and 300+ transitions, he guides Terra Maris’ strategic vision and operational excellence.
Chief Development Officer
MJ Paschall brings three decades of hospitality innovation, guiding global brand expansion and shaping Terra Maris’ luxury, wellness-driven development strategy.
Director of Sales
Marco Berna is a licensed fiduciary advisor whose expertise in liquidity management, tax strategy, and wealth planning strengthens Terra Maris’ investor relations and acquisition efforts.
Sustainability Advisor
Giancarlo Zema, an award-winning architect and eco-design pioneer, advises Terra Maris on regenerative development and environmentally grounded wellness assets.
Branding & Investor Relations
Cassandra Marcella is a luxury-travel strategist who builds global partnerships and elevates brand narrative to deepen Terra Maris’ investor engagement.
Wellness Expert
Toni Marie Apollaro brings 15+ years of longevity-focused wellness and hospitality experience, guiding Terra Maris’ approach to regenerative health and vitality-driven environments.
The Terra Maris Capital Effect
STYLE
Our signature lens blends an operator’s instinct with an investor’s precision. Decades across wellness, culinary, development, and asset strategy give us a rare, lived fluency in how hospitality truly works — and why certain places outperform.
This is hospitality intelligence, elevated.
APPROACH
Performance is psychological before it is financial. Understanding what calms, delights, and compels a guest to return is the foundation of how we evaluate, refine, and elevate every property.
Our strategy is simple: See the human behavior first. Shape the experience next. Let the numbers follow.
This is how Terra Maris creates value others overlook.
CLIENTELE
Our investors step into the circle and don't stand on the edges. Transparency is our baseline, partnership our standard.
The Terra Maris Circle is built for those who value clarity, discretion, and the confidence of knowing that their capital is stewarded with the same care we bring to every guest experience.
